SEP · 2026
The Hand That Feeds
When a business model is this difficult to understand, is it because the thing being sold is genuinely complex, or because complexity is doing a job? You be the judge.
22 min
Writing
Musings about music, science and business
AUG · 2026
Every Bubble Has a Soundtrack
There's an industry that already knows.
9 min
JUL · 2026
Where is the value?
You're not buying software anymore. You're buying the outcome.
7 min
JUN · 2026
Find the Signal in the Fog
Why good operators get stuck, and how to see it.
7 min
MAY · 2026
2025. It broke me.
Many speculated. Many of you reached out. Here's the condensed version.
6 min
APR · 2026
In 2017 I tried to codify the DJ brain
The algorithm won. But it solved the wrong problem.
8 min
MAR · 2026
The solo founder playbook has changed forever
I've been building products for 15 years. It took AI tools to finally make me a real builder — and the implications are enormous.
10 min
FEB · 2026
Your heart rate knows what song you need
I've been studying the relationship between music and the body for two decades. Now I'm building something with it.
7 min
Archive
Evergreen essays, plus early pieces from the Muru Music years
2026
Why has my business stopped growing?
It's rarely the wrong thing. It's the right thing in the wrong phase, and working harder only makes it louder.
5 min
2026
What a fixed-price diagnostic gets you that consulting doesn't
Paying by the hour rewards the problem staying unclear. A fixed scope, a fixed price and a delivery date flip the incentive back to you.
4 min
2026
Can a non-technical founder build a product with AI?
Yes. But the hard part was never the code. I learned that the expensive way, and it cost me a winter and a $2,000 bill.
4 min
2026
Why AI courses don't stick (and what does)
Tutorials solve someone else's problem, with someone else's clean data. You learn to build with AI the way a DJ learns to mix, on the real thing.
4 min
2026
How to use AI in a small business without wasting money
Most AI spend never comes back. Not because the tools are bad, but because none of them remember your business. Start there.
4 min
2019
My Ideal Dinner Party
My answer to the age old question: who would be your ideal dinner guests?
8 min
2016
The Origins of Hip Hop
A timeline on the beginnings of Hip Hop and the evolution of a culture.
12 min
2016
Your favourite song and what it does to your brain
I have been obsessed with music since my earliest memories and in the last ten years I have delved deeper into music and its effects on us.
5 min
2016
How a house track from 1997 helped define my professional career
I started DJ-ing from a very young age and at 16, it was my full-time occupation. 16 years in, you could say I was pretty passionate about it.
5 min
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