MAY · 2026
2025. It broke me.
Many speculated. Many of you reached out. Here's the condensed version.
6 min
MusicTechBusiness
Hi, I'm Nicc. I build things and find patterns where others see noise.
I've worked with AI for 15 years. Studied the science of music for 20. Shipped products, raised venture capital, built companies. Before all that, I was a professional DJ.
Writing — recent
See all postsAPR · 2026
In 2017 I tried to codify the DJ brain
The algorithm won. But it solved the wrong problem.
8 min
MAR · 2026
The solo founder playbook has changed forever
I've been building products for 15 years. It took AI tools to finally make me a real builder — and the implications are enormous.
10 min
The Drop — Weekly · via WhatsApp
One text a week.
No pitch, no fluff.
Building products alone, music × technology, and the honest reality of going from zero — delivered to your WhatsApp every Tuesday.
Join on WhatsApp
orprefer email?