MAY · 2026
I wrote about AI beating DJs in 2017. Nine years later, here's what I got wrong.
In 2017 I tried to codify the DJ brain. The algorithm won. But it solved the wrong problem.
8 min
MusicTechBusiness
Hi, I'm Nicc. I build things and find patterns where others see noise.
I've worked with AI for 15 years. Studied the science of music for 20. Shipped products, raised venture capital, built companies. Before all that, I was a professional DJ.
Writing — recent
See all postsAPR · 2026
The solo founder playbook has changed forever
I've been building products for 16 years. It took AI tools to finally make me a real builder — and the implications are enormous.
10 min
MAR · 2026
The year I stopped building for other people
What happens when you close a company, move countries, and decide the next thing you build will be yours.
5 min
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