APR · 2026
The solo founder playbook has changed forever
I've been building products for 16 years. It took AI tools to finally make me a real builder — and the implications are enormous.
10 min
MusicTechBusiness
Hi, I'm Nicc. I build things and find patterns where others see noise.
I've worked with AI for 15 years. Studied the science of music for 20. Shipped products, raised venture capital, built companies. Before all that, I was a professional DJ.
Writing — recent
See all postsMAR · 2026
The year I stopped building for other people
What happens when you close a company, move countries, and decide the next thing you build will be yours.
5 min
FEB · 2026
Your heart rate knows what song you need
I've been studying the relationship between music and the body for two decades. Now I'm building something with it.
7 min
The Drop — Weekly · via WhatsApp
One text a week.
No pitch, no fluff.
Building products alone, music × technology, and the honest reality of going from zero — delivered to your WhatsApp every Tuesday.
Join on WhatsApp
orprefer email?