Hi, I'm Nicc. I build things and find patterns where others see noise.

I've worked with AI for 15 years. Studied the science of music for 20. Shipped products, raised venture capital, built companies. Before all that, I was a professional DJ.

The thread across everything is finding non-obvious patterns.

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What I'm working on now

Last year I closed a major chapter — wound down a company, stepped back, welcomed my first child, got healthy again. Now I'm back with a clear head and a list of ideas that won't leave me alone.

On one side, I love helping businesses figure out how to get unstuck and how to take advantage of AI — from strategy through to implementation. On the other, I'm building my own products and making space for passion projects. I'm documenting the whole thing in my weekly newsletter — The Drop.

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Writing

Musings about music, science and business

March 2026

The year I stopped building for other people

It was 4AM and I was getting out of bed to prepare for a call with someone on the other side of the world. I could barely walk. My body felt tight, my head hurt, I felt nauseous. This feeling wasn't new — it had been there so long I'd forgotten what normal felt like. I went to see a specialist. After a series of tests, the doctor looked up and asked: "Do you experience a lot of stress in your daily life?" "No more than usual," I said. "Tell me about it. What do you do?" That question opened

February 2026

Your heart rate knows what song you need

I was three kilometres into a run last week when I pulled my earphones out and stopped. Nothing was wrong with the music. It was a good playlist — one I'd put together myself. High energy, right tempo, tracks I like. But something felt off. The songs weren't matching what my body was doing. My heart rate was climbing, my breathing was getting ragged, and the music was pushing me harder when what I actually needed was something to bring me back down. I stood on the side of the road in Ibiza, ha

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The Drop

I write about building products alone, the space where music meets technology, and the honest reality of building from zero to success. One email a week. No pitch, no fluff — just what I'm learning while doing it.

Work with me

I work with founders and small business owners who've built something that works — but know it could work better. I also co-founded Optimize Labs, a boutique AI agency that builds and implements bespoke AI systems for businesses.

Business strategy consulting AI implementation

Say Hello

I'm always open to a good conversation — especially if you're building something interesting, thinking about music and technology, or just want to swap notes on the solo founder life.

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