JUL · 2026
Where is the value?
You're not buying software anymore. You're buying the outcome.
7 min
MusicTechBusiness
Hi, I'm Nicc. I build things and find patterns where others see noise.
I've worked with AI for 15 years. Studied the science of music for 20. Shipped products, raised venture capital, built companies. Before all that, I was a professional DJ.
Writing — recent
See all postsJUN · 2026
Find the Signal in the Fog
Why good operators get stuck, and how to see it.
7 min
MAY · 2026
2025. It broke me.
Many speculated. Many of you reached out. Here's the condensed version.
6 min
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