For founder-led businesses that want to grow
I've been self-employed since I was 16, and I've spent the last 15 years building technology companies. I've made every mistake in the book, so that you don't have to. Today I help founder-led businesses find what's holding them back, and fix it.
What that looks like for clients
I've worked with founder-led businesses in music, coaching, boat charters, hospitality, real estate, therapy, financial advice, the creative industries and more.
A coaching business
66% increase in revenue in the first 12 months, with the same team.
A music management company
Two full days a week back for the founder, from the systems we put in. Enough to take on five more clients.
A boat charter franchise
Their own IP and their own software. Online sales on their own site for the first time, with bookings up 22% within the first 3 months. A stronger franchise offer, and better margins.
A creative agency
Internal tools that let the team do better work, twice as fast.
- 15 years
- AI and digital products
- 4 companies
- Two venture backed
- Millions
- In venture capital raised
- TEDx
- Speaker
Why strategy
Strategy is the work I've loved most for 15 years, in my own businesses and in the ones I've advised. I see patterns where others see noise.
That pattern-spotting is now a method, the FOG® Diagnostic. It comes from running my own businesses, and I've spent the last 18 months testing it with clients.
Building products and working in technology adds another layer. It means I can see what's possible for your business, not just what's wrong with it.
I'm not the cheapest person you can hire. But I work fast, and that speed is where the value is. Your diagnosis and plan arrive within 3 business days.
How I work
- FixedEvery way to work with me has a fixed scope, a length and a price.
- GuaranteeIf the FOG® Diagnostic doesn't work for you, we review it together and fix it. If we can't, you get your money back.
- CapacityI take a few clients at a time, on purpose. If I can't start when you need, I'll tell you the date I can.
Questions owners ask before they book
Why don't you name your clients?
Out of respect for my clients. There's a case study on the site that goes into detail on our process.
Can I speak to one of them?
On a case-by-case basis, we can make an introduction.
Will it work in my industry?
It's for founder-led businesses making over €20K a month, in any sector. I've worked with businesses in music, coaching, boat charters, hospitality, real estate, therapy, financial advice, the creative industries and more.
What if it doesn't work for me?
We go through your plan together on a call, and you have 5 business days to digest it. If it doesn't work for you, we review it together and fix it. If we can't, you get your money back, and we don't carry on working together.
What if you're busy?
I take a few clients at a time, on purpose. If I can't start when you need, I'll tell you the date I can.
Let's get your business unstuck
Book a free fit call. If I'm not the right fit, I'll tell you.