I run Optimize Labs, an AI consultancy that helps businesses understand and implement AI — from strategy to shipping. I also advise founders and teams directly.

AI Strategy & Implementation

Helping businesses figure out what to do with AI — from strategy through to shipping.

  • AI readiness assessments
  • Use case identification and prioritisation
  • Implementation roadmaps
  • Tool selection and integration

Strategic Consulting

Fifteen years of building products and companies, distilled into actionable advice in a framework called Foundation — Optimize — Growth.

  • Foundation: product strategy, positioning, and business model validation
  • Optimize: go-to-market planning, operations, and process improvement
  • Growth: scaling strategy, revenue acceleration, and market expansion

Advisory

Ongoing advisory for founders and teams navigating the intersection of music, tech, and business.

  • Fractional advisor / board advisor
  • Founder coaching
  • Music tech and music science consulting
  • Investor readiness and fundraising support

Let's talk

If you're thinking about AI for your business, building something at the edge of music and technology, or just want to explore working together — I'd love to hear from you.